Cotton sweatshirt with hood and pocket ojj

Ten c is an Italian brand built around a precise idea: creating garments meant to last beyond fashions and to acquire character through use. The name is the acronym of “The Emperor’s New Clothes,” the fairy tale by Hans Christian Andersen reinterpreted by the brand as an invitation to look beyond trends and external approval, focusing instead on the real value of the product. This philosophy guides a collection inspired by uniforms and military clothing, where function, durability, and modularity play a central role.

The signature material of Ten c is OJJ, Original Japanese Jersey. It is developed in Japan with a high-density structure in nylon and polyester, then cut, sewn, and garment dyed in Italy. The fabric is designed to progressively change over time, adapting to the body and showing signs of use. Modularity also allows combining shell, liner, and padding, transforming the same garment according to the season and personal needs. Durability is therefore not merely a technical requirement but part of the brand’s aesthetics.

The Ten c selection on Setaccio is currently very focused and includes a Made in Italy pure cotton hooded sweatshirt, characterized by a small pocket in OJJ. Even in a simpler garment, the brand’s main code emerges: the meeting between everyday jersey and proprietary technical material. The product introduces the Ten c universe in a lighter form compared to the famous parkas, while still maintaining the reference to the brand’s textile research.

Ten c on Setaccio therefore represents an approach to the wardrobe based on longevity, materials, and function. A proposal for those looking for essential garments but designed with great care, intended to improve with use instead of depending on fashion seasonality.