Iceni cellulose acetate sunglasses

Cubitts is a British eyewear brand founded in King’s Cross, London, in 2013 with the idea of bringing glasses back to the center of the project: not just corrective tools, but well-designed objects, built to last and capable of gaining character over time. The name recalls the Cubitt brothers, engineers and builders who helped define the face of nineteenth-century London; even the small rivet visible on the hinges of the frames comes from that heritage of functional engineering.

The brand combines traditional craftsmanship and contemporary tools, paying particular attention to proportions, materials, lenses, and maintenance possibilities. The ready-to-wear collections coexist with Made to Measure and Bespoke services, while the research on materials includes quality acetates, titanium, and components developed to offer solidity, comfort, and precision. Cubitts also insists on frame repairability: adjustments, polishing, component replacement, and new lenses are part of a philosophy that considers the glasses an object to maintain, not to replace quickly.

The Cubitts selection on Setaccio is dedicated to sunglasses and favors cellulose acetate frames, along with metal clip-on accessories. Models like Panton, Anatola, Milner, Iceni, Cruikshank, and Calshot Fold show a language made of recognizable geometries, calibrated thicknesses, and proportions designed to give personality to the face without resorting to invasive logos.

Cubitts on Setaccio therefore represents an idea of contemporary eyewear in which London design, product culture, and functionality coexist. A proposal designed for those who seek distinctive but measured sunglasses, with a strong focus on construction, material, and durability over time.