Women's sneaker Gel-NYC 2.0 Pink Cloud/Pure Silver

ASICS is a Japanese brand of footwear and sportswear whose origins date back to 1949, when Kihachiro Onitsuka founded Onitsuka Co. in Kobe with the goal of contributing to the well-being of young people through sport. The name ASICS derives from the Latin expression “Anima Sana In Corpore Sano” and still summarizes the brand’s philosophy today: movement as a tool to improve body and mind. From the first basketball shoes, the company has built a culture of research applied to running and performance.

Technical innovation is one of ASICS’s main codes. Over time the brand has developed cushioning and stability systems such as GEL™ technology, combining sports research with an ever greater attention to design. This heritage has allowed several models born for running to also enter the lifestyle world, where mesh, technical structures, synthetic inserts and volumes typical of early 2000s running are reinterpreted as contemporary aesthetic elements.

The ASICS selection on Setaccio is entirely dedicated to footwear and includes models such as GEL-KAYANO 14, GEL-NYC, GT-2160, GEL-QUANTUM 360 and SKYHAND OG. The assortment alternates silhouettes derived from technical running with more lifestyle models, with constructions in mesh, synthetic materials, leather or suede depending on the version. Most of the variants present are produced in Vietnam, with some models made in other Asian manufacturing centers.

ASICS on Setaccio thus represents the meeting between Japanese sports heritage and contemporary sneaker culture. An offer for those looking for comfort, technical research and a recognizable design, capable of working both in urban everyday life and in looks inspired by the performance world.