Jeans in pure cotton pearl grey model Artie

HAIKURE is an Italian denim brand founded in 2011 and built on the meeting between contemporary design, transparency and product culture. The name recalls the Japanese haiku, an essential poetic form linked to nature, and reflects a philosophy that favors simplicity, authenticity and the ability to evolve. The brand is born from the manufacturing experience of C&S, a company active since 1981 in production for international brands, and transforms this expertise into men's and women's collections with a relaxed and modern character.

Denim is at the center of the project. Washes, constructions, volumes and fit are developed to offer different interpretations of jeans, from the tightest model to loose fit, passing through carpenter, regular and wider silhouettes. Rigid cotton, stretch denim and canvas fabrics make it possible to vary hand and structure without losing coherence. Alongside jeans, HAIKURE expands the wardrobe with trousers, overshirts, shirts and coordinated garments, always maintaining a clean aesthetic and particular attention to fit.

The HAIKURE selection on Setaccio is strongly focused on Made in Italy denim. Models like Tokyo, Blake and Winona cover slim, regular and carpenter loose fits, while trousers like Mason and Warren introduce cotton chino and canvas. The assortment also includes shirts and overshirts, creating the possibility to build coordinated looks around jeans. Cotton is the dominant material and appears both in pure versions and in stretch blends designed to increase comfort and mobility.

HAIKURE on Setaccio therefore represents an Italian reading of contemporary denim, where research on fits, washes and proportions meets essential construction. It is a proposal for those who look for recognizable jeans mainly by shape, material and fit, more than by obvious graphic elements.