Birth of the Cool Shetland Wool Crewneck Sweater

Howlin’ is a knitwear brand based in Antwerp that combines deep roots in Scotland and Ireland with a contemporary, creative vision. The name, inspired by Scottish slang for “smelly,” reflects the brand’s ironic and playful approach, which is evident throughout its collections. The story began in 1981 with the production of high-quality knitwear and evolved in 2009 with the official launch of the Howlin’ label, renewing artisanal tradition while introducing freedom of experimentation in shapes, patterns, and colors.

Every Howlin’ piece – from sweaters to cardigans, scarves to shaggy vests – is individually crafted and hand-finished by skilled artisans in Scotland, Ireland, and Belgium. The production process remains faithful to traditional methods but is enriched with a fresh, creative, and timeless aesthetic. The quality of yarns is central: fine wools, cashmere, mohair, and carefully selected blends guarantee softness, durability, and comfort, making each garment truly unique.

The brand stands out for its perfect balance between craftsmanship and originality, with collections focused on durability and playful design, created for those who like to express their style. “Small is beautiful” is the philosophy behind Howlin’: attention to detail, ethical small-scale production, and a constant pursuit of perfection in every piece.

Choosing Howlin’ means wearing authentic European artisanal knitwear reinterpreted in a modern and colorful way, with a soul that combines tradition, sustainability, and creativity. On [e-commerce name] you can find an exclusive selection of Howlin’ sweaters, cardigans, and accessories, perfect for adding an authentic and contemporary touch to your winter wardrobe.