Shetland wool crewneck sweater Birth of the Cool

Howlin’ is a knitwear brand based in Antwerp that combines deep roots in Scotland and Ireland with a contemporary and creative vision. The name, inspired by Scottish slang for “stinky”, hides an ironic and playful approach reflected in the collections. The story began in 1981 with the production of high-quality knitwear, then evolved in 2009 with the official launch of the Howlin’ label, which renews the artisanal tradition by introducing freedom of experimentation in shapes, patterns, and colors.

Every piece signed Howlin’ – from sweaters to cardigans, from scarves to shaggy vests – is individually produced and hand-finished by specialized artisans in Scotland, Ireland, and Belgium. The workmanship remains faithful to traditional methods but is enriched with a fresh, creative, and timeless aesthetic. The quality of yarns is central: precious wools, cashmere, mohair, and selected blends guarantee softness, durability, and comfort, making each piece unique.

The brand stands out for a perfect balance between craftsmanship and originality, with collections focusing on durability and playful design, intended for those who love to stand out with style. “Small is beautiful” is the philosophy guiding Howlin’: attention to details, ethical small-scale production, and constant pursuit of perfection in every single garment.

Choosing Howlin’ means wearing true European artisanal knitwear, reinterpreted in a modern and colorful key, with a soul that combines tradition, sustainability, and creativity. On Setaccio you will find an exclusive selection of Howlin’ sweaters, cardigans, and accessories, perfect to add an authentic and contemporary touch to the winter wardrobe.