{"title":"Avant Toi","description":"\u0026lt;p\u0026gt;Avant Toi is an Italian knitwear brand founded in 1994 by the siblings Fiorella and Mirko Ghignone within the Liapull group. The project was born from the meeting of yarn culture, artistic research and color experimentation, with the aim of breaking the conventions of luxury knitwear. Cashmere and precious fibers are not treated as materials to be preserved in a uniform perfection, but as surfaces to be transformed through color, abrasions, overlays and manual interventions.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Mirko Ghignone made experimentation on dyeing central, also introducing airbrush coloring to obtain shades and results that are difficult to replicate. Hand paintings, spray treatments, “destroyed” effects and processes that emphasize irregularity ensure that each garment can acquire a unique character. The Avant Toi philosophy thus relates classic refinement and the charm of the lived experience, transforming Italian knitwear into a field of visual as well as tactile research.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;The Avant Toi selection on Setaccio focuses on Made in Italy knitwear in cashmere and precious blends. Reversible crewnecks in pure cashmere, hand-painted versions, light cashmere with scratched effects and a model in brushed cashmere-silk subjected to artisanal dyeing are available. The assortment makes the centrality of the surface evident: color, hand and treatment are integral parts of the design as much as the shape of the garment.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Avant Toi on Setaccio therefore represents research knitwear in which luxury passes through material and transformation. It is a proposal for those who seek sophisticated but unconventional Italian knitwear, capable of combining cashmere, craftsmanship and a deliberately imperfect and unrepeatable aesthetic.\u0026lt;\/p\u0026gt;","products":[{"product_id":"avant-toi-maglia-girocollo-reversibile-dipinta-a-mano-in-cashmere-marrone-225wu3000casv-h-v01133","title":"Reversible crew neck sweater hand-painted in cashmere","description":"Reversible crewneck in hand painted cashmere by Avant Toi is a garment designed to complete the wardrobe with a clean, contemporary style that is easy to wear. Made of 100% cashmere, it offers a pleasant sensation against the skin and a construction consistent with the garment’s positioning. The brown tone facilitates its inclusion in the wardrobe and highlights the character of the model. Perfect for completing the wardrobe with a light and versatile layer, suitable for different times of the day.","brand":"Avant Toi","offers":[{"title":"M","offer_id":52999225704742,"sku":"225WU3000CASV-HV01133-M","price":650.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52999225737510,"sku":"225WU3000CASV-HV01133-L","price":650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4073\/9878\/files\/image_ada6698e-ab4a-43d8-8aa9-31ee5053110e.jpg?v=1783026637"},{"product_id":"avant-toi-maglia-girocollo-reversibile-in-cashmere-light-verde-225wu3100cliv-h-v01135","title":"Reversible crew neck sweater in light cashmere","description":"Reversible crewneck in light cashmere by Avant Toi is a garment designed to complete the wardrobe with a clean, contemporary style that is easy to wear. Made of 100% cashmere, it offers a pleasant sensation against the skin and a construction consistent with the garment’s positioning. The blue shade facilitates its integration into the wardrobe and highlights the character of the model. Perfect to complete the wardrobe with a light and versatile layer, suitable for different times of the day.","brand":"Avant Toi","offers":[{"title":"M","offer_id":52999232356646,"sku":"225WU3100CLIV-HV01135-M","price":690.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52999232389414,"sku":"225WU3100CLIV-HV01135-L","price":690.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":52999232422182,"sku":"225WU3100CLIV-HV01135-XL","price":690.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":52999232454950,"sku":"225WU3100CLIV-HV01135-XXL","price":690.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4073\/9878\/files\/image_83a032fe-9b89-4d9d-8013-5c4f5a7a7149.jpg?v=1783027084"},{"product_id":"avant-toi-girocollo-in-cashmere-seta-garzata-a-tintura-artigianale-marrone-225wu3353csgvg-h-2-v01133","title":"Crewneck in brushed cashmere-silk with artisanal dyeing","description":"Garment designed to complete the wardrobe with a clean, contemporary style that is easy to wear. The Brown shade makes it easy to integrate into the wardrobe and emphasizes the character of the model. Perfect to complete the wardrobe with a light and versatile layer, suitable for different times of the day.","brand":"Avant Toi","offers":[{"title":"M","offer_id":52999243858214,"sku":"225WU3353CSGVG-H\/2V01133-M","price":790.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4073\/9878\/files\/image_ea8c44f6-8011-4981-a8c7-43d109d871f4.jpg?v=1783027686"},{"product_id":"avant-toi-maglia-girocollo-reversibile-in-cashmere-light-graffiato-blu-224wu3100cliv-d-v00057","title":"Reversible crew neck sweater in light scratched cashmere","description":"The reversible crew neck in light scratched cashmere by Avant Toi is a garment designed to complete the wardrobe with a clean, contemporary, and easy-to-wear style. Made of 100% cashmere, it offers a pleasant sensation against the skin and a construction consistent with the positioning of the garment. The Blue tone facilitates its inclusion in the wardrobe and highlights the character of the model. Perfect to complete the wardrobe with a light and versatile layer, suitable for different times of the day.","brand":"Avant Toi","offers":[{"title":"M","offer_id":52999247692070,"sku":"224WU3100CLIV-DV00057-M","price":620.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4073\/9878\/files\/image_609f6f11-1999-44c2-b9f3-f0b57bdc5e3b.jpg?v=1783027888"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4073\/9878\/collections\/Avant_Toi_collezione_uomo_-_Setaccio.jpg?v=1777043700","url":"https:\/\/ilsetaccio.com\/en\/collections\/avant-toi.oembed","provider":"Setaccio","version":"1.0","type":"link"}